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In-depth

“Venetian Carnivale… Unmask Your Heart’s Desire.”

“Can you work with that?” asked the American Heart Association’s Rachel Starr.

That’s how our second year as the Triangle Heart Ball’s primary creative agency began. This year everyone got into the act. The mask logo was created by Gabe with help from Chris on the logotype. Sheila created the postcards to promote the three preview events and the program. Amanda created the drink tickets and other bits and Chris jumped in again to work on the die cut invitation.

The invitation is one of the most visually stunning pieces we’ve ever created. Thanks to our years in the print shop, we were able to produce the piece relatively inexpensively. The invitation and the two inserts were ganged on a single press sheet and thanks to the professionals involved everything came off beautifully.

This year we attended the ball as a group. And even though Christine didn’t win her silent auction bid for a home handyman service, we all had a fabulous time.