Nobody ever said, "Man that ugly brochure ROCKS!"
That crazy Steve Jobs guys says design is not about how it looks, but about how it works.
We agree with him. We think print design is about communication and that our job is to facilitate that communication. A sales flyer should communicate about the item that you’re selling. A product label should describe the product. A bulk mail piece should promote the business it’s created for. Yes, it should look good and yes, we want a nice piece, but in the end how it performs in the marketplace is what really matters. If an ad wins awards but doesn’t produce sales, it’s a failure in our eyes.
All of us have worked in print shops, so we know how to handle files and we know a few tricks of the trade that others might not. We understand the art and science of applying ink on paper, and we also understand that different production techniques have different limitations. Whatever work you trust us with we’ll use all our expertise to give you the best possible output.
Whatever your design needs be they print design, logo design, trade show booth design or advertising, rest assured that Imp Designs will carefully consider your budget as well as your message. All of us have worked in print production so we have a unique, experienced approach to creating pieces with maximum impact that won’t cost a fortune. We can work with your vendors or suggest a vendor from our cadre of professional associates.
