Impressive Designs

Dudson USA, Dudson China’s North American division, has never had a comprehensive guide to their extensive product line. We were asked to correct this oversight and began to tackle the problem in the summer of 2005. Imp Designs has been working with Dudson USA since 1999 and we’ve grown quite familiar with their products. Still, this project was an enormous challenge. Organizing the 3 product groups, 20 ranges, 115 patterns and over 3500 individual stocking units into an easy to navigate guide is still a work in progress as we continue to add images and data.

The product guide features an item finder that allows sales staff to view item silhouettes and see what patterns are applied to them, a listing of items available within product range-patterns, and the stocking status of each stocking unit.